Interested in making the most of your Pinterest profile? Pinterest Analytics can help. Once you learn how to use Pinterest Analytics, it can be a huge boost to your traffic coming from Pinterest.
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
While Pinterest Analytics can’t tell you how to make your next pin go viral, it does have some great data on how your pins and boards are performing. Your stats are divided into four categories:
- Saves (Repins)
It’s great to see that your pins are getting impressions, but what you’ll be interested most is if those impressions are resulting in “Saves (Repins)” and/or “Clicks” to your site, and which pins and boards are your top performers. The find those numbers click on “Saves” or “Clicks”.
On the “Saves” page you’ll find a chart with “Saves” per day, and two lists:
- Pins People Save Most
- Boards with the Pins People Save Most
Perfect Your Strategy to use Pinterest Analytics
After you’ve had a chance to identify what’s performing well and what’s not, you may want to crank up account performance.Options include:
- Move Top Performing Boards
- Optimize Important Boards
- Schedule Pins for Greater Visibility
Move Top Performing Boards
By ordering your boards in this way you’ll be applying the same technique that newspapers use every day – place the most important stuff “above the fold.” For Pinterest it’s “before the scroll.”
Optimize Important Pinterest Boards
Are there boards that contain your product/content pins that you wish were performing better?
If there are, optimization strategies include:
- Power up your board descriptions. Descriptions should be about 25 words in length and filled with keyword-rich words that describe the pins on your board. The results for your effort will be improved search engine and Pinterest board search ranking. Improved ranking means more traffic.
- Add more pins to your board. Typically, the boards with the most pins are the boards that get the most impressions. To get better performance from a particular board take adding 100 pins. If you’re hoping for over-the-moon amazing results, do a little research. Search Pinterest boards with your board name to find out which board with the same name is ranking in the #1 spot (top left). Then jam-pack yours board with even more quality pins.
Schedule Pins for Greater Visibility
Are there boards that contain your product/content pins that you wish were performing better? Scheduling pins can skyrocket your pin impressions, saves and clicks to your site.
Here are a couple reasons pin scheduling can benefit you:
a) You might not be available every day when Pinterest is bustling with traffic. Scheduling pins helps you make sure your pins are posted at those times without fail.
b) Are there products that you wish would sell ever better? Scheduling pins for those products will make sure that pins are posted on a regular basis.
c) Pinterest likes pinners that stay active and will reward you for that activity by ranking pins and boards higher in search. Scheduling pins helps you stay active no matter where you are or what you’re doing.
by Andy Fling
Founder and CEO of TrafficWonker.com
Other posts from Andy you may enjoy:
Blogging resources I love and recommend:
Tailwind – I’ve been working with Tailwind for about five years. They are the pin scheduler of choice and it is jam-packed with great features. If you haven’t already, sign up for a FREE month of Tailwind HERE.
Legal Templates – You are required by law to have a certain package of legalese on your blog. You need to have copyright notices, privacy policies, and various other terms and conditions to protect yourself from being sued. The package I recommend is created by Amira Law – a lawyer who specializes in all aspects of blogging and internet business legalities. Learn more about these Legal Templates HERE.
Pinterest Resources – Pinterest is definitely my jam. I can do a personalized Pinterest/Tailwind audit where I go over your account with a 30-point checklist and then set up a Zoom call with you to give you TONS of suggestions. Order the Pinterest Audit HERE.
HIRE ME – I make a full-time living taking great care of my blogger peeps. I’ve done Pinterest Management for the last five years for dozens of clients. I set up mailing lists, automations and build pop-ups for people. I can also build you a simple website. To learn more – go HERE.