Did you know that it takes an average of 7 contacts with a prospective customer to make a sale? That’s why you need to use thoughtful pin scheduling strategies for your small business or blog. Messages are more effective when repeated. Whatever you’re saying, whatever you’re selling, repeating your message builds familiarity, familiarity builds trust, and trust sells products. That’s what solid pin scheduling strategies can do for you.
This post will explain what top marketing groups do to build brands and how you can apply these ideas to get more repins and drive massive traffic to your site.
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
Have You Ever Heard These Phrases?
The following companies and marketing groups invested considerable time and money in making the following campaigns work.
- Effective Frequency – A marketing technique that focuses media weight that is significant enough to cross the threshold into become a recognized brand.
- Long Term Commitment – A day in and day out focus on a campaign that yields significant trust among consumers.
The California Milk Processor Board started this campaign in 1993. It is now one of the most recognizable phrases in marketing.
Just do it.
Nike began using this phrase is 1998 and stayed committed to it.
Melts in your mouth, not in your hands.
Mars adopted this phrase for M&M’s candy in 1954 and never lost sight of the value of sticking with a campaign.
Unfortunately, some marketers abandon their marketing efforts too soon or do far too little.
Are you ready to create a Pinterest marketing campaign that embraces “effective frequency” and “long-term commitment” to your campaign?
With Pinterest marketing you need to consider:
Recommended Pinterest Pin Scheduling Strategies
The following examples are an effective place to start based on how many products you have. Additional refining might be in order once you’ve had your campaign running for a few weeks and have reviewed your analytics.
If you Have 25 Products or Posts
With 25 products or posts you might begin by scheduling every pin once per day along with a mix of curated pins. Create a second pin image for every product and schedule that too. Adding in curated pins will attract more people to your Pinterest account. Adding a second pin image for each product will attract additional customers that didn’t respond to the first image.
After a few weeks of using these pin scheduling strategies, review your stats. Consider creating a third pin image for your top five products and shift your scheduling strategy to post your ten most popular pins every day while scattering the rest of your pins throughout the week.
Any extended period that you’re not scheduling pins is a time for followers to forget about your products, and for your pins and boards to drop in Pinterest search rankings.
If you Have 50 Products or Posts
With 50 products to market on Pinterest you’ll want to be consistent about scheduling all of your product pins 4-5 times a week. Create a second pin image for your twenty best sellers and send them out just as often. After a few weeks check your stats to see what is working and what isn’t.
Only a fraction of your followers will see your pins in their SmartFeed the first time around. Publishing them again will increase these numbers, and build familiarity and trust with the followers that have already seen the pin.
If you Have 150+ Products or Posts
With 150 products to market on Pinterest consider scheduling every pin 2-3 times a week and publish your twenty best pins even more often. Create a second pin image for your twenty best pins and send them out too.
It’s easy to be inconsistent with scheduling when you have so many pins. If decide to scale things back with your pin scheduling strategies, just keep an eye on your stats and post the pins that people respond to most.
Are You Exhausted Thinking About All That Scheduling?
That’s why you need a good scheduler in place to keep your pin scheduling strategy working for you. Traffic Wonker used to be my scheduler, but now Tailwind is about all that’s left. Check it out HERE.
by Andy Fling
Founder and CEO of TrafficWonker.com
Blogging resources I love and recommend:
Tailwind – I’ve been working with Tailwind for about five years. They are the pin scheduler of choice and it is jam-packed with great features. If you haven’t already, sign up for a FREE month of Tailwind HERE.
Legal Templates – You are required by law to have a certain package of legalese on your blog. You need to have copyright notices, privacy policies, and various other terms and conditions to protect yourself from being sued. The package I recommend is created by Amira Law – a lawyer who specializes in all aspects of blogging and internet business legalities. Learn more about these Legal Templates HERE.
Pinterest Resources – Pinterest is definitely my jam. I can do a personalized Pinterest/Tailwind audit where I go over your account with a 30-point checklist and then set up a Zoom call with you to give you TONS of suggestions. Order the Pinterest Audit HERE.
HIRE ME – I make a full-time living taking great care of my blogger peeps. I’ve done Pinterest Management for the last five years for dozens of clients. I set up mailing lists, automations and build pop-ups for people. I can also build you a simple website. To learn more – go HERE.