Pinterest Pin Scheduling Strategies for Small Business
Did you know that it takes an average of 7 contacts with a prospective customer to make a sale? That’s why you need to use thoughtful pin scheduling strategies for your small business or blog. Messages are more effective when repeated. Whatever you’re saying, whatever you’re selling, repeating your message builds familiarity, familiarity builds trust, and trust sells products. That’s what solid pin scheduling strategies can do for you.
This post will explain what top marketing groups do to build brands and how you can apply these ideas to get more repins and drive massive traffic to your site.
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
Have You Ever Heard These Phrases?
The following companies and marketing groups invested considerable time and money in making the following campaigns work.
They embraced:
- Effective Frequency – A marketing technique that focuses media weight that is significant enough to cross the threshold into become a recognized brand.
- Long Term Commitment – A day in and day out focus on a campaign that yields significant trust among consumers.
Got milk?
The California Milk Processor Board started this campaign in 1993. It is now one of the most recognizable phrases in marketing.
Just do it.
Nike began using this phrase is 1998 and stayed committed to it.
Melts in your mouth, not in your hands.
Mars adopted this phrase for M&M’s candy in 1954 and never lost sight of the value of sticking with a campaign.
Unfortunately, some marketers abandon their marketing efforts too soon or do far too little.
Are you ready to create a Pinterest marketing campaign that embraces “effective frequency” and “long-term commitment” to your campaign?
With Pinterest marketing you need to consider:
- How often should I post my pins to build familiarity?
- How long will it take to build trust?
BEST Pin Scheduling Strategies
The following examples are an effective place to start based on how many products you have. Additional refining might be in order once you’ve had your campaign running for a few weeks and have reviewed your analytics.
If you Have 25 Products or Posts
With 25 products or posts you might begin by scheduling every pin once per day along with a mix of curated pins. Create a second pin image for every product and schedule that too. Adding in curated pins will attract more people to your Pinterest account. Adding a second pin image for each product will attract additional customers that didn’t respond to the first image.
After a few weeks of using these pin scheduling strategies, review your stats. Consider creating a third pin image for your top five products and shift your scheduling strategy to post your ten most popular pins every day while scattering the rest of your pins throughout the week.
Any extended period that you’re not scheduling pins is a time for followers to forget about your products, and for your pins and boards to drop in Pinterest search rankings.
If you Have 50 Products or Posts
With 50 products to market on Pinterest you’ll want to be consistent about scheduling all of your product pins 4-5 times a week. Create a second pin image for your twenty best sellers and send them out just as often. After a few weeks check your stats to see what is working and what isn’t.
Only a fraction of your followers will see your pins in their SmartFeed the first time around. Publishing them again will increase these numbers, and build familiarity and trust with the followers that have already seen the pin.
If you Have 150+ Products or Posts
With 150 products to market on Pinterest consider scheduling every pin 2-3 times a week and publish your twenty best pins even more often. Create a second pin image for your twenty best pins and send them out too.
It’s easy to be inconsistent with scheduling when you have so many pins. If decide to scale things back with your pin scheduling strategies, just keep an eye on your stats and post the pins that people respond to most.
Are You Exhausted Thinking About All These Pin Scheduling Strategies?
That’s why you need a good scheduler in place to keep your Pinterest pin scheduling strategy working for you. Traffic Wonker used to be my scheduler, but now Tailwind my preferred scheduler. Check it out HERE.
by Andy Fling
Founder and CEO of TrafficWonker.com
Here are some posts you may enjoy:
Essential Pinterest SEO – How to Get Your Pins Found More Often
Pinterest Marketing – 18 Things That Worked
How Often Should I Pin? The Science of Scheduling Pinterest Pins
