If you’re average at Pinterest marketing, you’re filling your boards with the best pins you can find, creating attractive pin images for your products, and publishing pins with a pin scheduling tool – and then not scheduling them again for months. This shows you have some sales strategies you need to know.
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
Unfortunately, the results from this strategy are never as good as you would hope.
Did you know that it takes an average of 7 contacts with a prospective customer to turn them into a buyer?
If you’re ready to start improving customer conversion rates I’ll share with you the three most important things I’ve ever learned about improving your Pinterest marketing.
1) Make The First Contact
To even make that first contact, pins must be attractive and eye-catching. They must also tell customers what solution your product provides, and include images that leave a lasting impression. Research tells us that the brain processes visual images up to 60,000 times faster than the same information in text. Images also have the ability to accelerate the processing of information, and are more easily transitioned into long-term memory.
People remember little about what they read, and a great deal about what they see.
Surveys also indicate that the first sales person to contact a prospective customer is 50% more likely to make the sale. For the Pinterest marketer, this means:
Putting your pins out there every day so customers see your product first.
Following new people on a regular basis.
Creating group boards for the purpose of contacting potential customers to invite them to participate.
Leaving thoughtful comments on pins.
When mom told us that “the early bird gets the worm,” it turns out she had a valuable lesson to teach us about sales strategies you need to know.
2) Repetition Wins the Race
While some people will buy your product the first time they see it, many will need an opportunity to think things over. The following example illustrates how many of your potential customers may respond to your Pinterest pin:
- The first time a potential customer looks though doesn’t really see it.
- The second time he’s aware of your product, but has other things to do.
- The third time he says, “There’s that pin again!”
- The fourth time he wonders if is worth a look.
- The fifth time he takes a look.
- The sixth time he thinks he’ll buy it someday.
- The seventh time he buys your product.
If you’ve been diligent to show him your product that many times your conversion rate is sure to show a marked improvement. Now that’s a successful Pinterest marketing strategy.
Mom was right again. Remember Aesop’s “The Tortoise and the Hare?” Slow and steady wins the race.
3) Be Persistent
If you choose Pinterest to market your products, be devoted to Pinterest Marketing. Jay Conrad Levinson wrote is his best selling book, Guerilla Marketing, great marketing is a commitment to a plan. It is that consistent and repetitive engagement with your campaign and your marketplace over the long term that will guarantee your success.
Want to be the first to connect with potential customers, and easily publish those valuable repeat performances of your pins?
TrafficWonker makes sharing your pins over and over again easy.
by Andy Fling
Founder and CEO of TrafficWonker.com