Pin Frequently – A Diversified Approach to Pinterest Marketing
Here at TrafficWonker, we didn’t think reviewing endless analytics charts to arrive at a guess on when to post pins was the most effective way to reach our customers. No matter how much time you spent looking at these statistics, you can’t predict when your next potential customer will visit Pinterest. Instead our motto is pin frequently, repin everything.
Important note: This post has caused some confusion. It was written about 3 years ago when Pinterest was quite different. Andy’s research on how often to pin on Pinterest was correct for that time period, but due to recent changes, a more moderate approach is recommended.
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
A Fresh Idea to Pin Frequently
In a book by top ranked investment strategist Ric Edelman, he presents an idea that is so fresh and so simple – “Buy Everything.” He doesn’t rely on graphs and charts to decide which stocks to buy. He buys everything. Because the S&P 500 has always grown over its long history, Edelman buys stocks that make up the S&P 500 – all of them. If you want your portfolio to do what the S&P 500 does, you buy what the S&P 500 tracks. Simple.
We applied this idea to Pinterest marketing:
Publish a wide variety of pins.
Publish at a wide variety of times.
Pin Frequently. Repin Everything.
By posting a large number of pins every day:
1) You’ll increase the visibility of your pins in the Pinterest SmartFeed throughout the day.
2) You’ll quickly grow familiarity with your brand.
3) You’ll increase your chances of being the first product people see, which will make you 50% more likely to make the sale.
How Many Pins Should I Post?
There are many ideas on how many pins you should publish every day – even among Pinterest experts, and the range spans from 10 to 100 pins per day. Rather than just provide you with our best guess too, we decided to conduct a study to find out how to attract the greatest number of repins per day.
We tested:
36 pins per day (Every 10 Minutes During Pinterest Peak Hours)
72 pins per day (Every 10 Minutes from 12 Noon-12 Mid)
108 pins per day (Every 10 Minutes – 6 AM-12 Mid)
After two months of watching the stats what we expected from the beginning is now overwhelmingly backed by a science.
36 Pins – Posting 36 pins per day (50% less pins) was 57% less effective than scheduling 72 pins per day.
72 Pins – Of the three tests 72 pins per day seems to be most effective in terms of attracting repins.
108 Pins – Posting 108 pins per day (50% more pins) was 10% less effective than scheduling 72 pins per day. Pinterest buffers the release of pins to the SmartFeed, and it’s likely that the pin limit for any accounts holder is somewhere between 72 and 108 pins.
Are Repins the Only Thing That Counts?
Nope. Repins aren’t the only thing that counts. Clicks matter too because they result in sales. However, we don’t feel that daily clicks should be your primary goal. Your focus should be more about repins and the long haul. Repins build “points of entry” to your site. Striving for maximum repins per day provides you with the most new “points of entry”. Get enough repins and you’ll have all the clicks to your products/content you’ve ever wanted.
Summary
Everyone’s business is different, and results will vary. We are, however, confident that Edelman’s strategy works. It works as a principle for investing, and it works for Pinterest marketing. Pin frequently, repin everything! Here is a related post on how often should you pin on Pinterest
by Andy Fling
Founder and CEO of TrafficWonker.com
Other posts by Andy you might enjoy:
How to become a Pinterest Superhero
Pinterest Tips from Top Bloggers
Reasons Businesses FAIL at Pinterest
