How to Make Pinterest Pins Go Viral – 7 Proven Techniques

BuzzSumo.com analyzed 100 million articles to discover what it takes to make your pins go viral. What they found can turn your content creation into a science.

My version of what they discovered might be short, but it’s jam-packed with tips top bloggers use every day. You might even think this list is refrigerator worthy!

Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!

1) Go Long on your Posts

In general, articles with 400 words work. However, articles with 1,000+ words perform far better. So, make it meaningful and write in-depth. Your reward will be great!  But be smart about it – short paragraphs, frequent headings, and do your keywords properly.  I use Neil Patel’s Ubersuggest.com to help me do my keyword research and Rank Math as my plugin to manage my SEO scores.

2) Lists are Rad

Articles with lists make it easy to absorb information. They also get way more shares than other types of articles. Lists with 10 items are generally the most successful.

3) Fav Day for Posting

Tuesday is generally the best day to post on social networks, though it’s best to test this to discover if it’s best for you. Tuesday is also considered the most productive day of the week. Monday, Wednesday and Thursday come in second.

4) Image It Up to Help Your Pins go Viral.  Use quality stock images, not free stock photos

Articles with at least one image are shared twice as much as those without an image.  Check out my post on how to make Pinterest pins.  The perfect Pinterest pin is like the holy grail because a good pin has a chance to go viral.

5) Be Charming

Cute articles top the list. Funny and entertaining follow their lead. If your articles can deliver something witty, it’s more likely people will share it with their friends.

6) Be Transparent

Articles are shared more often when they have a byline and personal story that people can relate to.

7) Repost

Making your pins go viral might not happen the first time you post your content. It may take a few reposts to get top influencers to notice.  That’s my best secrets on how to make a Pinterest pin go viral.  It takes some work, but you can do it.

 

 

Varying your titles is also a good idea.  It’s simple, and it works — catchy headlines get a lot of attention because it compels the viewers to click on your images. Creating catchy titles will take careful planning and strategizing, so think of the words that could drive people to take the desired action (click and repin your images) but avoid “clickbait” copies. Clickbait will turn people off.

Just be creative and focus on the benefits of your offer. You can use numbers and figures to make your titles sound more attractive, such as “The 3 Ways I got More Affiliate Sales” or “5 Genius Post Topics for Bloggers”

Consistent Branding

We said it time and again, consistency is key to effective branding. You want people to associate your pins with your business, so incorporate your branding into the images you add to your Pinterest boards. That means using your logo, brand colours, and font styles to present your pins.

As your branding becomes familiar to Pinterest viewers, they’ll start repinning your images or clicking on the photos. Be consistent with the branding, and eventually, people will start trusting your brand as a reliable source of information.

by Andy Fling
Founder and CEO of TrafficWonker.com

 

 

 

Here are some other posts from Andy that you might find helpful:

How to Make Your Pins Go Viral

Is Your Pinterest Account Leaking Massive Traffic?

Social Media Scheduling Tips

 

 

Blogging resources I highly recommend for YOU:

SiteGround

I have four sites hosted through SiteGround and I've used them for years.  They're cheap and their customer service is AMAZING - very fast, very helpful.  Learn more about SiteGround HERE.

Legal Templates

You are required by law to have a certain package of legalese on your blog.  You need to have copyright notices, privacy policies, and various other terms and conditions to protect yourself from being sued.  The package I recommend is created by Amira Law - a lawyer who specializes in all aspects of blogging and internet business legalities.  Learn more about these Legal Templates HERE.

Pinterest Strategy Planner

My Pinterest Strategy Planner is a terrific tool to help you build a complete Pinterest strategy to grow your traffic.  Shows you how to plan out your keywords, set up your boards correctly, choose which pinners to Follow, come up with your brand standards and so much more!  It's little a little self-paced course, but it's a lot cheaper than most courses and you can work at your own pace and track your progress in the included spreadsheets.  Order your Pinterest Strategy Planner HERE.

Pinterest Strategy Session 

I've got 8 years of experience as a Pinterest Manager.  I do a personalized Pinterest Strategy Session where I go over your Pinterest and Tailwind accounts with a 30-point checklist.  Then set up a Zoom call with you to give you TONS of suggestions to help you create a strategy that will get you the Pinterest traffic you deserve.  Order your Pinterest Strategy Session HERE.

Hire Me as Your Pinterest Manager

I retired after 30 years at Wells Fargo as a Financial Analyst.  Now I run my own company as a Pinterest Manager for other high-level bloggers.  I use my years of experience on their behalf to grow their traffic.  I can also set up Email lists, automations and build pop-ups for your site.  Or I can build you a simple WordPress website.  To learn more - go HERE.