BuzzSumo.com analyzed 100 million articles to discover what it takes to make your pins go viral. What they found can turn your content creation into a science.
My version of what they discovered might be short, but it’s jam-packed with tips top bloggers use every day. You might even think this list is refrigerator worthy!
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
1) Go Long on your Posts
In general, articles with 400 words work. However, articles with 1,000+ words perform far better. So, make it meaningful and write in-depth. Your reward will be great! But be smart about it – short paragraphs, frequent headings, and do your keywords properly. I use Neil Patel’s Ubersuggest.com to help me do my keyword research and Rank Math as my plugin to manage my SEO scores.
2) Lists are Rad
Articles with lists make it easy to absorb information. They also get way more shares than other types of articles. Lists with 10 items are generally the most successful.
3) Fav Day for Posting
Tuesday is generally the best day to post on social networks, though it’s best to test this to discover if it’s best for you. Tuesday is also considered the most productive day of the week. Monday, Wednesday and Thursday come in second.
4) Image It Up to Help Your Pins go Viral. Use quality stock images, not free stock photos
Articles with at least one image are shared twice as much as those without an image. Check out my post on how to make Pinterest pins. The perfect Pinterest pin is like the holy grail because a good pin has a chance to go viral.
5) Be Charming
Cute articles top the list. Funny and entertaining follow their lead. If your articles can deliver something witty, it’s more likely people will share it with their friends.
6) Be Transparent
Articles are shared more often when they have a byline and personal story that people can relate to.
Making your pins go viral might not happen the first time you post your content. It may take a few reposts to get top influencers to notice. That’s my best secrets on how to make a Pinterest pin go viral. It takes some work, but you can do it.
Varying your titles is also a good idea. It’s simple, and it works — catchy headlines get a lot of attention because it compels the viewers to click on your images. Creating catchy titles will take careful planning and strategizing, so think of the words that could drive people to take the desired action (click and repin your images) but avoid “clickbait” copies. Clickbait will turn people off.
Just be creative and focus on the benefits of your offer. You can use numbers and figures to make your titles sound more attractive, such as “The 3 Ways I got More Affiliate Sales” or “5 Genius Post Topics for Bloggers”
We said it time and again, consistency is key to effective branding. You want people to associate your pins with your business, so incorporate your branding into the images you add to your Pinterest boards. That means using your logo, brand colours, and font styles to present your pins.
As your branding becomes familiar to Pinterest viewers, they’ll start repinning your images or clicking on the photos. Be consistent with the branding, and eventually, people will start trusting your brand as a reliable source of information.
by Andy Fling
Founder and CEO of TrafficWonker.com
Here are some other posts from Andy that you might find helpful: