Surprisingly, Black Friday deals are a terrific opportunity to boost your blog in so many ways. Just like in regular retail sales, all of the blog service providers hold enormous sales during this time frame. So, that makes it a terrific time to save a bunch of money on services that your blog needs anyway.
Disclaimer: Many of my posts contain affiliate links. If you click on these links and make a purchase, I will receive a small commission from the vendor. It’s one of the ways I support my site.
How to use the Black Friday deals to BUY things your blog needs
What are the things every blog needs?
- Well, hosting obviously – I highly recommend Siteground
- Social media scheduling services like Tailwind and SmarterQueue.
- Services like MiloTree or Social Pug to help you gain Followers and more visibility for your blog.
- SEO services like Yoast and Rank Math
- Graphic programs like Canva, PicMonkey, Photoshop, or Easil
- All sorts of courses, Ebooks, mastermind programs and paid Facebook groups.
Since you’ll need these things for your blog and most of them renew every year, you’d be smart to set aside some money to cash in on the Black Friday sales. At times, you can save between 20% and 40% on these necessary services for your blog.
I know it’s a bummer that it costs as much as it does to keep your blog/business running, but that’s life – you’ve got to spend money to make money. That’s been true for hundreds of year now. But that doesn’t mean that you shouldn’t be super SMART about it and get the best deals available for these necessary services – #amiright???
One last thought – what comes AFTER the holidays? The New Year. That’s when a lot of people decide to kick their blog or business into high gear. So by thinking ahead and purchasing the things you need ahead of time (and at a discount), you’ll be perfectly positioned to start your New Year off RIGHT.
How to use the Black Friday deals to SELL things other people need
Another way to view it is all those dozens of Black Friday deals are a terrific opportunity for your affiliate marketing. Regardless of which companies you do affiliate marketing for, there are bound to be sales going on that you should be advertising to your reader base. If you’ve been reading my blog at all, you’ll know that I certainly plan to do the same.
Here’s the how it works though – usually these things have a special discount code that has to be used to get the special price. So you can’t really post them much ahead of time. And people will need to use your affiliate link, because if they go straight to the vendor’s site to buy it, you’re screwed.
So, I think the strategy is to alert your readers ahead of time that you’re going to be posting these deals. Then as soon as the deals are announced by your affiliate partners – (and they sometimes give you a warning of a couple of days), get them posted on ALL your social media. You might get your graphics and some basic copy pulled together ahead of time just to make it easier. I didn’t do a great job of this last year and I probably missed out on some $$$ I could have earned. This year, I’m planning to get my ducks in a row early.
Your newsletter is also a great way to post these deals. In fact, I’m going to build a special Black Friday deals list to get the info out to the people who are going to be the most interested in them. Would you like to join it?