Surprisingly, Black Friday deals are a terrific opportunity to boost your blog in so many ways. Just like in regular retail sales, all of the blog service providers hold enormous sales during this time frame. Black Friday deals for bloggers are a goldmine to save money on your annual blogging costs. I also save up money to spend on courses and other products that I wouldn’t normally buy at other times.
How to use the Black Friday deals to BUY things your blog needs
What are the things every blog needs?
- Well, hosting obviously – I highly recommend Siteground
- Social media scheduling services like Tailwind and SmarterQueue.
- Services like MiloTree or the Grow plugin by Mediavine to help you gain Followers and more visibility for your blog.
- SEO services like Yoast and Rank Math
- Graphic programs like Canva, PicMonkey, Photoshop, or Easil
- All sorts of courses, Ebooks, mastermind programs and paid Facebook groups.
Since you’ll need these things for your blog and most of them renew every year, you’d be smart to set aside some money to cash in on the Black Friday sales. At times, you can save between 20% and 40% on these necessary services for your blog.
I know it’s a bummer that it costs as much as it does to keep your blog/business running, but that’s life – you’ve got to spend money to make money. That’s been true for hundreds of year now. But that doesn’t mean that you shouldn’t be super SMART about it and get the best deals available for these necessary services – #amiright??? If you’re smart, you can turn those Black Friday deals blog extravaganza into a huge cost savings for you.
One last thought – what comes AFTER the holidays? The New Year. That’s when a lot of people decide to kick their blog or business into high gear. So by thinking ahead and purchasing the things you need ahead of time (and at a discount), you’ll be perfectly positioned to start your New Year off RIGHT.
How to use the Black Friday deals to SELL things other people need
Another way to view it is all those dozens of Black Friday deals are a terrific opportunity for your affiliate marketing. Regardless of which companies you do affiliate marketing for, there are bound to be sales going on that you should be advertising to your reader base. If you’ve been reading my blog at all, you’ll know that I certainly plan to do the same.
Here’s the how it works though – usually these things have a special discount code that has to be used to get the special price. So you can’t really post them much ahead of time. And people will need to use your affiliate link, because if they go straight to the vendor’s site to buy it, you’re screwed.
So, I think the strategy is to alert your readers ahead of time that you’re going to be posting these deals. Then as soon as the deals are announced by your affiliate partners – (and they sometimes give you a warning of a couple of days), get them posted on ALL your social media and your newsletters. You might get your graphics and some basic copy pulled together ahead of time just to make it easier. I didn’t do a great job of this last year and I probably missed out on some $$$ I could have earned. This year, I’m planning to get my ducks in a row early.
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