Social media marketers have known what the best and worst times to post to Pinterest were for a while now, and blog posts and infographics on the topic are plentiful. But rarely do they answer the more pressing question of – how often should I pin?
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
However, no one was stepping up to the plate to answer another big question…
“How many pins should I post every day?”
I wanted to know too, so I decided to answer the question myself. The TrafficWonker staff and I conducted an in-depth study testing a variety of markets, times, and number of pins, to discover what it takes to attract the greatest number of repins per day.
If you’re an experienced Pinterest marketer the results of our study may surprise you.
What The Experts Say
Pinterest marketers recommend publishing anywhere from 10 to 100 pins per day. However, their recommendations are generally based on a hunch rather than a data-driven study.
Since we do have data on the best times to pin to Pinterest (2-4PM EST and 8PM-1AM EST) I used this best practice as a starting point. Then I decided on three tests.
36 pins per day (Every 10 Minutes During Pinterest Peak Hours)
72 pins per day (Every 10 Minutes from 12Noon-12Mid)
108 pins per day (Every 10 Minutes – 6AM-12Mid)
For the 36 pin test, I followed the best times to pin data nearly to the letter, pinning from 2-4PM EST and 8PM-12PM EST with 10 minutes between pins.
For the 72 pin test, I needed to expand the time frame because I didn’t feel posting pins more frequently than every 10 minutes was advisable. I posted pins every 10 minutes from 12Noon-12MID EST.
For our 108 pin test, I expanded the time frame further, posting pins from 6AM-12MID EST. I gave this test the best chance to succeed by expanding into east coast morning hours, rather than into the hours following 12MID EST. I posted pins every 10 minutes.
I tested with multiple accounts and a variety of interests, including:
Arts & Crafts
Social Media Marketing
After two months of watching the stats what I expected from the beginning is now overwhelmingly backed by science.
36 pins per day (50% less than 72 pins) was 57% less effective than scheduling 72 pins per day.
72 pins per day with a ten-minute interval between pins is the most effective in terms of attracting repins.
108 pins per day (50% more than 72 pins) was 10% less effective than scheduling 72 pins per day.
By the end of the 36 pins per day test, I was sure of two things; 1) It was far less effective than publishing 72 pins per day, and 2) I was ready to end this test. Pinterest rewards activity on the site, and I was concerned that a number of my boards might drop from their #1 position in Pinterest board search.
Going into the 108 pins per day test I had my suspicions about how things might go, and our study proved them correct. Pinning more than 72 pins per day isn’t more productive. Hopefully this will answer the pressing question of how often should I pin.
Here’s what I think is going on…
Pinterest tells us that there’s no limit to the number of pins you can post per day. However, if you’re pinning 108 pins per day and spacing them 10 minutes apart, many of those pins will be posted during hours of the day when most people aren’t visiting Pinterest.
Is Repins the Only Thing That Counts?
Nope. Daily clicks matter too because they result in sales. However, I don’t feel that daily clicks should be a primary focus in Pinterest marketing. Instead, your focus should be on repins and the long haul. Repins build “points of entry” to your site. Striving for maximum repins per day will eventually build thousands of “points of entry.” Hang in there. You’ll soon have all the clicks you’ve ever wanted.
Check out what the stats say about how often should I pin?
The following chart shows what has been happening with my music education site, MakingMusicFun.net, since I started posting pins with TrafficWonker in 2015. Pinterest referral traffic has gone from 53K visitors per year to 191K visitors per year for this site alone.
The most compelling fact is that for the last year my MakingMusicFun.net Pinterest account has been declining slightly, but Pinterest referral traffic overall is way up. What’s driving all this traffic are the “points of entry” that I built by posting an average of 72 pins per day over the last three years.
If you’re familiar with some of the popular Pinterest pin schedulers you know that scheduling even 10-20 pins per day is time-consuming. The idea of scheduling 72 pins per day in a never-ending cycle is enough to make people crazy. That’s why you need a good pin scheduler.
by Andy Fling
Founder and CEO of TrafficWonker.com
Other posts from Andy you might enjoy:
Blogging resources I love and recommend:
Tailwind – I’ve been working with Tailwind for about five years. They are the pin scheduler of choice and it is jam-packed with great features. If you haven’t already, sign up for a FREE month of Tailwind HERE.
Legal Templates – You are required by law to have a certain package of legalese on your blog. You need to have copyright notices, privacy policies, and various other terms and conditions to protect yourself from being sued. The package I recommend is created by Amira Law – a lawyer who specializes in all aspects of blogging and internet business legalities. Learn more about these Legal Templates HERE.
Pinterest Resources – Pinterest is definitely my jam. I can do a personalized Pinterest/Tailwind audit where I go over your account with a 30-point checklist and then set up a Zoom call with you to give you TONS of suggestions. Order the Pinterest Audit HERE.
HIRE ME – I make a full-time living taking great care of my blogger peeps. I’ve done Pinterest Management for the last five years for dozens of clients. I set up mailing lists, automations and build pop-ups for people. I can also build you a simple website. To learn more – go HERE.