A common question among Pinterest pinners is, “How Many Pinterest Boards Boards Should I Have?” Pinterest has established limits on the number of boards that account owners can have, along with a few other limits. However, reaching these limits isn’t necessarily a goal to shoot for if you’re interested in optimizing your Pinterest account for business.
Boards: 500 boards (This includes secret boards and group boards you didn’t create.)
Pins: 200,000 Pins (This includes secret Pins and your Pins on group boards you didn’t create. This doesn’t include other people’s Pins on group boards you created.)
(Based on Pinterest Account Limits for 2017)
Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!
To discover the ideal number of boards we analyzed pinners that ranked highly in Pinterest search. The chart below illustrates what we found. The number of boards per account is shown on the vertical axis, and the number of followers is shown on the horizontal axis. Each pinner in this study was selected because they ranked highly in Pinterest search.
What We Discovered about How Many Pinterest Boards You Should Have
We discovered that while you can enjoy success on Pinterest with 100+ boards, the most influential pinners will have far fewer boards. The average number of boards for top pinners with 300K+ followers is 56 boards.
Top pinners with 300K+ followers have 56 boards on average.
An unexpected discovery is pinners with 500-2K followers can also enjoy high rankings in Pinterest board search if they get the “Pinterest marketing” recipe right. Applying our advice on the optimal number of boards is a great place to start. The most compelling evidence to support this idea is the very reason we found these accounts in the first place – they ranked high in Pinterest search results.
by Andy Fling
Founder and CEO of TrafficWonker.com
Other posts by Andy you might enjoy:
Blogging resources I love and recommend:
Tailwind – I’ve been working with Tailwind for about five years. They are the pin scheduler of choice and it is jam-packed with great features. If you haven’t already, sign up for a FREE month of Tailwind HERE.
The Isabelle theme by Bluchic – is my favorite theme for WordPress websites. I’ve used it to build a bunch of different websites. It’s pretty, easy to customize, and really simple to use. It’s shown in a very pale pink, but I’ve done it in turquoise, emerald green, and navy/gold color schemes. For safety and security reasons, I will not ever use a free WordPress theme. This is the engine that powers and protects your website. Learn about the Isabelle theme HERE.
Legal Templates – You are required by law to have a certain package of legalese on your blog. You need to have copyright notices, privacy policies, and various other terms and conditions to protect yourself from being sued. The package I recommend is created by Amira Law – a lawyer who specializes in all aspects of blogging and internet business legalities. Learn more about these Legal Templates HERE.
Pinterest Resources – Pinterest is definitely my jam. I have an Ebook that is very affordable and is packed with helpful tips. OR, if you want a more personalized touch, I will do a Pinterest/Tailwind audit where I go over your account with a 30-point checklist and then set up a Zoom call with you to give you TONS of suggestions. Order the Ebook HERE and the Pinterest Audit HERE.
HIRE ME – I make a full-time living taking great care of my blogger peeps. I’ve done Pinterest Management for the last five years for dozens of clients. I set up mailing lists, automations and build pop-ups for people. I can also build you a new website pretty much for FREE. To learn more – go HERE.