How Many Pinterest Boards is Too Many?

A common question among pinners is, “How Many Pinterest Boards Should I Have?”  Pinterest has established limits on the number of boards that account owners can have, along with a few other limits. However, reaching these limits isn’t necessarily the goal to shoot for if you’re interested in optimizing your Pinterest account for business.

How Many Boards Can You Have on Pinterest

Boards: 500 boards (This includes secret boards and group boards you didn’t create.)
Pins: 200,000 Pins (This includes secret Pins and your Pins on group boards you didn’t create. This doesn’t include other people’s Pins on group boards you created.)
Likes: 100,000
Follows: 50,000

(Based on Pinterest Account Limits for 2017)

Note: Pin scheduler Traffic Wonker has sadly gone out of business, but owner and CEO Andy Fling has given me permission to share his useful Pinterest research and other information on my site. I jumped at the chance as Andy is the smartest guy I know when it comes to Pinterest!

To discover the ideal number of boards we analyzed pinners that ranked highly in Pinterest search. The chart below illustrates what we found. The number of boards per account is shown on the vertical axis, and the number of followers is shown on the horizontal axis. Each pinner in this study was selected because they ranked highly in Pinterest search.

 

 

What We Discovered about How Many Pinterest Boards You Should Have

We discovered that while you can enjoy success on Pinterest with 100+ boards, the most influential pinners will have far fewer boards. The average number of boards for top pinners with 300K+ followers is 56 boards.

Top pinners with 300K+ followers have 56 boards on average.

 

An unexpected discovery is pinners with 500-2K followers can also enjoy high rankings in Pinterest board search if they get the “Pinterest marketing” recipe right. Applying our advice on the optimal number of boards is a great place to start. The most compelling evidence to support this idea is the very reason we found these accounts in the first place – they ranked high in Pinterest search results.

 

 

by Andy Fling
Founder and CEO of TrafficWonker.com

 

 

Other posts by Andy you might enjoy:

How to become a Pinterest Superhero

Pinterest Tips from Top Bloggers

Reasons Businesses FAIL at Pinterest

 

 

Blogging resources I highly recommend for YOU:

Legal Templates

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Pinterest Strategy Planner

My Pinterest Strategy Planner is a terrific tool to help you build a complete Pinterest strategy to grow your traffic.  Shows you how to plan out your keywords, set up your boards correctly, choose which pinners to Follow, come up with your brand standards and so much more!  It's little a little self-paced course, but it's a lot cheaper than most courses and you can work at your own pace and track your progress in the included spreadsheets.  Order your Pinterest Strategy Planner HERE.

Pinterest Strategy Session 

I've got 9 years of experience as a Pinterest Manager.  I do a personalized Pinterest Strategy Session where I go over your Pinterest and Tailwind accounts with a 30-point checklist.  Then set up a Zoom call with you to give you TONS of suggestions to help you create a strategy that will get you the Pinterest traffic you deserve.  Order your Pinterest Strategy Session HERE.

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