In case you haven’t heard the news, there’s some great news on the wind. Pinterest has finally caved and is now allowing people to use Pinterest hashtags! From what I’m hearing they are saying use a FEW hashtags, like 4 or 5 rather than the 30-ish ones we’re used to using in Instagram. So you’ve got to really make them COUNT.
Ooops! Hashtags on Pinterest are no longer working – so I basically wasted all this time making this post! Thanks Pinterest.
Here’s an update from 2021 – Pinterest, ever the fickle boyfriend, has decided that they DON’T like hashtags after all. So Pinterest hashtags not working is totally the new thing. They aren’t clickable, so if you search #puppies, you get exactly the same result as puppies – sigh… But at least you get to see adorable puppies either way!
You can still leave them on your older pins, it’s probably not worth the effort to go and fix them all, but do NOT use them on new pins. Also, if you are using them on your profile descriptions or your board descriptions, that IS worth taking the time to remove them. And don’t just take off the # sign, using a whole string of keywords is bad juju for Pinterest. It’s called keyword stuffing and it’s BAD. Instead, you want to use your fabulous unhashtagged keywords in nice complete sentences.
That’s great news, but on the other hand, it made me heave a big sigh. I have over 400 posts and nearly ALL of them are on Pinterest. That means, I’m going to have to go through and add Pinterest hashtags to all those old pins and to my new ones going forward. I definitely want to optimize my hashtags on Pinterest.
Disclaimer: I am a Tailwind affiliate but my opinions are as always, all my own.
Tailwind typical results https://blog.tailwindapp.com/typical-results-of-tailwind-for-pinterest-members/
And since my posts are a total mixed bag of topics, that means I’ll need to come up with unique hashtags for most of them. Sigh. And I’ll need to do the same thing for my VA (Virtual Assistant) clients. I have several different sites that I do Pinterest work for. Each one is quite different so they will each need their own set of hashtags for Pinterest. That’s a LOT of hashtags to create! Double sigh.
However, being a naturally lazy person, my brain immediately started working on a way to do this as quickly and efficiently as possible. Lazy people get a bad rap, but really, I think we are more creative than most. Usually we can come up with some stellar ideas to avoid WORK.
The Solution for Pinterest Hashtags
So, here’s the solution I came up with. I’m a BIG fan of Tailwind. They are absolutely my favorite Pinterest scheduler. And you know what? They have a handy new feature called the hashtag finder! It’s designed to work with Instagram, but with a little ingenuity, I’m going to make it work for my Pinterest hashtags as well.
And coincidentally, I can solve another problem for myself at the same time. Remember when I said I’m lazy? Well, that’s created a problem, as I’ve only created Pinterest-sized graphics on all my posts. I figured that other services like Twitter, Facebook and Instagram didn’t really matter, so long as I was getting most of my traffic from Pinterest. Well, I finally saw the light and I’ve been going around creating those secondary smaller images for my posts.
So here’s my strategy. I’m going to create my smaller Instagram images (probably using the Canva magic resize option). Then I’ll upload them into my Tailwind Instagram account AND use the Hashtag finder to discover the highest ranking Pinterest hashtags for each post. Then it’s a simple matter to just copy the appropriate hashtags for Pinterest into my posts. Tricky, huh?
So, the hashtags that Tailwind helped me find for this post:
#Pinteresttips #Pinteresttricks #Pinteresthacks #Tailwind #bloggertips
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If you’d like MORE tips about Pinterest and/or Tailwind, here are some posts you might enjoy: