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What is a Micro-Influencer?
To me, a micro-influencer is sort of the “tween” of the blogging world. It’s someone who has been blogging for a while and knows the ropes a bit, but hasn’t quite made it into the major leagues yet. I would definitely consider myself a micro-influencer. I’ve been blogging for a decade now and have been monetized for several years, but haven’t quite made it to the point of becoming an recognized Influencer who can get all the great brands and sponsors with a snap of her fingers (sigh).
That’s why I’ve signed on with the Micro-Influencer’s Handbook course with Chelsea at HerPaperRoute.com.
Please note that Chelsea changes her courses around from time to time, so I am sending you to her complete list of excellent resources for your blog. She is one of the premier players in the behind-the-scenes blog help world and all of her courses are always in great demand.
Disclosure: This post may contain sponsored links. If you purchase something from them, I’ll receive a small commission. It’s one of the ways I pay for my site.
Here are some key attributes of a micro-influencer:
- They have a modest but growing Following on social media. Usually between 1K and 20K.
- They have an established site with some helpful posts up and running, creating a bit of regular traffic.
- A blogger at this level should have been doing some work with brands and should have a stylish social presence that will be appealing to brands. Ideally, she (or he!) should be comfortable with affiliate marketing, but it isn’t strictly necessary.
But I’m too small – brands won’t work with me.
That might be true of “some brands”. You probably aren’t going to land deals with the huge national brands – yet. But brands are just like us. Some of them are up and coming too. Many of these mid-level brands are very happy to work with someone smaller who has a more personal touch. Especially if that blogger is willing to work hard, meet deadlines, and put lots of creativity into developing a unique campaign. Who wouldn’t want to work with that person?
What you will learn in the Micro-Influencer’s Handbook
- How to work from home, or anywhere really, to successfully monetize your online presence (i.e. become and Instagram, Facebook or Pinterest STAR!).
- You’ll learn how to approach brands with a pitch and a media kit that will get their ATTENTION.
- How to get your name on Brand’s PR lists as an in-demand influencer. This gets your foot in the door for sponsored posts, giveaway opportunities, events, free products, and much more.
- Chelsea even has a top-secret list of her own favorite brands that prefer to work with folks like us. My name is going to be on that list – do you want yours on there too???
- You also need to know how to create your business plan so you are focused on the right actions at the right time. This course will show you exactly how to create that and keep it up to date.
- Very important topic – how to grow your Email list and use it like a PRO. Having an active and engaged mailing list is VERY attractive to brands of all sizes.
- How to get brands to want to give you free clothes, hotel stays, and other valuable products/services, including nice rates for your sponsored posts and social media pitches.
How to Reach Micro-Influencer Status
At this point, if you’re reading this, you’re probably not quite there. That’s why you might want to consider getting this course and then CRANK on it, baby! The sooner you can start earning great money and perks, the better! You’ll learn how to
- Polish up your social media presence to make you appealing to the brands you want to work with.
- Leverage affiliate marketing to earn money while you sleep (I sleep so much BETTER that way!)
- Learn to write in an appealing style and also learn how to pitch to brands to get approved EVERY time – I definitely haven’t learned this yet – have you??
- How to pitch products to your circle of friends and family without being “that person” who annoys the heck out of everybody. It’s like a delicious chocolate chip cookie, of course you’re going to OFFER it to them, but you’re not going to be a jerk about it if someone is on a diet or doesn’t like chocolate!
So are you ready to give the Micro-Influencer’s Handbook a try? I’ve only had time to do a couple of lessons, but already I’ve learned so much!
Here are some other posts you may enjoy:
10 Blogging Tools Worth Paying For
How I Use Tailwind for FREE and You Can Too
Grow Your Instagram Followers with MiloTree
Blogging resources I love and recommend:
SiteGround – I have four sites hosted through SiteGround and I’ve used them for years. They’re cheap and their customer service is AMAZING – very fast, very helpful. Learn more about SiteGround HERE.
Tailwind – I’ve been working with Tailwind for about five years. They are the pin scheduler of choice and it is jam-packed with great features. If you haven’t already, sign up for a FREE month of Tailwind HERE.
The Isabelle theme by Bluchic – is my favorite theme for WordPress websites. I’ve used it to build a bunch of different websites. It’s pretty, easy to customize, and really simple to use. It’s shown in a very pale pink, but I’ve done it in turquoise, emerald green, and navy/gold color schemes. For safety and security reasons, I will not ever use a free WordPress theme. This is the engine that powers and protects your website. Learn about the Isabelle theme HERE.
Legal Templates – You are required by law to have a certain package of legalese on your blog. You need to have copyright notices, privacy policies, and various other terms and conditions to protect yourself from being sued. The package I recommend is created by Amira Law – a lawyer who specializes in all aspects of blogging and internet business legalities. Learn more about these Legal Templates HERE.
Pinterest Resources – Pinterest is definitely my jam. I have an Ebook that is very affordable and is packed with helpful tips. OR, if you want a more personalized touch, I will do a Pinterest/Tailwind audit where I go over your account with a 30-point checklist and then set up a Zoom call with you to give you TONS of suggestions. Order the Ebook HERE and the Pinterest Audit HERE.
HIRE ME – I make a full-time living taking great care of my blogger peeps. I’ve done Pinterest Management for the last five years for dozens of clients. I set up mailing lists, automations and build pop-ups for people. I can also build you a new website pretty much for FREE. To learn more – go HERE.
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