One of the foundations of a strong Pinterest account is being able to curate Pinterest pins from other users intelligently. Based on that strategy, building a thriving Pinterest account that consistently drives traffic to your site should center on four things.
In order of importance, they are:
- Create great content of your own.
- Create beautiful pin images that are designed for Pinterest.
- Share fresh high-quality pins from other pinners.
- Grow followers.
The focus of this post is to show you how to find pins that will drive your monthly views higher, and bring increased attention to your own pins.
When I started focusing on sharing other pinner’s top quality pins, my monthly views shot up 600%, and so did the interest in my own pins. In about six weeks time, my impressions jumped 400%, my pin clicks went up 450%, and pin saves for my posts jumped a whopping 700%. That’s how to curate Pinterest pins from top pinners like a boss!
What Are Fresh Pinterest Pins?
Pinterest loves fresh pins. Brand new pins are best, but we can’t create epic posts every day. Sharing quality pins from other boards is a great alternative to drive traffic between our own posts.
To be specific, here is Pinterest’s “freshness” rank, in order of preference:
- New pin for a new post or product.
- New pin for an older post or product.
- Pins saved from another board.
How to Curate Pinterest Pins from Top Pinners
A couple years back Pinterest pins included the pin saves right on the pin. It made it so easy to know if a pin was worth sharing with your followers. Today, there’s one way to make an educated guess and two ways to be totally confident that you’re sharing the best pins with your audience.
1) Share the Pins of Top Pinterest Pinners
Curating fresh pins from top pinners involves a bit of guesswork, but it is a good way to find quality pins to share with your followers. These pinners have grown a large audience because they consistently share quality pins. Sharing the pins that they share should benefit you too.
Here’s what I do:
Step 1 – Search Pinterest for pins or boards that rank high for your search term.
Step 2 – Visit the account of the pinner who saved that pin.
Step 3 – Click “pins” to see which pins they are posting often. If a pin is repeating, it’s probably performing very well for them.
Step 4 – Save these pins to your account manually or schedule them.
2) Share Pins from Pinterest Pin Search
This is a dynamite way to find fresh pins for your followers. Pinterest wants visitors to be dazzled by the pins they find on their site, so Pinterest search always yields great results.
Here’s what you do:
Step 1 – Search for top quality pins with Pinterest search. Enter keywords that you use to describe your own products and content.
Step 2 – Save pins from the top of the search results to your account manually or schedule them.
The only downside to using Pinterest pin search is that the same pins pop up in the search results again and again. After a while, this strategy will no longer be useful. But it is always a great idea to curate Pinterest pins as best you can from the top pinners in your niche.
by Andy Fling
Founder and CEO of TrafficWonker.com
Blogging resources I love and recommend:
Tailwind – I’ve been working with Tailwind for about five years. They are the pin scheduler of choice and it is jam-packed with great features. If you haven’t already, sign up for a FREE month of Tailwind HERE.
Legal Templates – You are required by law to have a certain package of legalese on your blog. You need to have copyright notices, privacy policies, and various other terms and conditions to protect yourself from being sued. The package I recommend is created by Amira Law – a lawyer who specializes in all aspects of blogging and internet business legalities. Learn more about these Legal Templates HERE.
Pinterest Resources – Pinterest is definitely my jam. I can do a personalized Pinterest/Tailwind audit where I go over your account with a 30-point checklist and then set up a Zoom call with you to give you TONS of suggestions. Order the Pinterest Audit HERE.
HIRE ME – I make a full-time living taking great care of my blogger peeps. I’ve done Pinterest Management for the last five years for dozens of clients. I set up mailing lists, automations and build pop-ups for people. I can also build you a simple website. To learn more – go HERE.