Creating podcast content is a lot of work, so it makes sense to repurpose that same podcast content in multiple platforms to reach a wider audience. It also saves you a lot of time and resources. After all, isn’t it much easier to repurpose podcast content already made than create new content from scratch?
Check out my related post on repurposing your blog post content.
If those reasons weren’t enough of an incentive to start repurposing for yourself or your clients, repurposing content also will increase your SEO efforts and help refresh old content that might be buried in your archives.
Think about an episode that aired a year ago: if there’s now over 30 new episodes, what are the chances this year old podcast episode will be listened to over the new ones?
The truth is, whether the podcast episode is old or new, repurposing it just makes sense.
How to Repurpose Your Podcast Content
So, let’s talk about 3 ways you can repurpose a podcast episode.
First, you’ll need the transcript. Not only will it make your job a thousand times easier, but it will save you a lot of time as you can rearrange the content however you like without having to listen to it again and again.
First way to Repurpose Podcast Content: Utilize Insightful Takeaways
While you go through the transcript, find between 3 to 5 takeaways (those “a-ha” moments) in the podcast episode. Then just add some action steps to kind of flesh it out and make it actionable.
In your blog, use the direct quotes as takeaways from the episode, and include some implementable action steps for your readers. This will give some benefit to your podcast guest, so you can encourage them to share these quotes on their social media for additional reach! Naturally, you’ll want to ask them to share your post as well.
Invite your readers to listen to the podcast if they want to learn more about the topic, but you want to make sure that the takeaways and action steps can be read on their own without needing additional clarification from the podcast.
If additional information needs to be added for context, include it in the blog post. While it would be great if your readers then headed to listen to your episode, you don’t want them to have to.
Second Way to Repurpose Podcast Content: Reminisce and Reflect
This way of repurposing will require the episode to have been posted some time ago. Alternatively, if it was recorded months ago and was only posted recently, you could still utilize this way of repurposing the episode into a blog post.
- Listen to the old episode (or read the transcript);
- Take notes about what has changed in the industry, in your (or your client’s) mindset, in your (or your client’s) method or process, etc. since the episode was recorded (or aired);
- Pick 3 comparisons to write about and reflect on the old podcast episode ideas. This method is an excellent way to revive an old podcast episode. The changes between then versus now don’t have to be drastic: the goal here is to be able to utilize the content in the podcast episode and expand on it in a creative way.
Third Way to Repurpose Podcast Content: Create a Q&A
A lot of podcast episodes are interviews with guest experts. With your transcript, what you can do here is highlight the exceptionally insightful parts of the interview to have an edited and optimized Q&A right on your blog.
If you want to go the extra mile, you can add resources when applicable (for example, if the guest expert in an episode is a holistic chef, you could add holistic cooking recipes from their website right in your blog post).
Not only is this great for your audience because they get a quick read into your interview (and they can go to listen to the podcast if they want more!) with resources embedded in the blog, but this is an excellent backlink source for the guest expert.
Repurposing your podcast content is the best way to reach a wider audience without having to create content from scratch, and if you or your client has a blog and a podcast, repurposing these episodes into blog posts is a cost-effective way of increasing your SEO efforts for both.
To Recap: We’ve discussed three ways of repurposing podcast episodes into blog posts:
- Utilize takeaways and add action steps
- Reminisce and reflect
- The optimized Q&A
Some of these can be mixed together if you want an even more creative way of repurposing a podcast episode. Make sure to never just post a bland copy paste of a transcript as a blog post. The transcript is here to make your job easier, not to erase it altogether.
Aligned Marketing Strategist
Find her on Instagram – https://www.instagram.com/strategizewithcreativity/